Turn Leads Into Strategy Investors¶

As a strategy provider, your approach to trading is your key asset. However, your trading talent is going to be lost in the middle of nowhere unless you have a reliable and effective mechanism for turning new leads into loyal and engaged strategy investors. Achieving this goal is more complex than it sounds - you will not only need to trade well but also present your strategy as a marketable product going social across different communities.

Do not worry - this article is a practical guide to promoting your strategy and quickly acquiring more investors. We will be using the widely-known 4Ps of marketing (product, price, place, and promotion) framework to show that being a successful strategy provider goes far beyond trading.

Product: What Makes a Strategy Valuable¶

The first step toward transforming leads into investors is creating a unique value proposition - something that differentiates you from the rest and is at the heart of your product. Think of your value proposition as your superpower. It has to be inimitable and reflect something that you can do extremely well.

As you can see in the above examples, both Louis and Mary are strategy providers, and yet they could not be further apart in terms of their value proposition. One of the best ways to formulate one’s value proposition is to consider your background, your approach to trading, the tools you are using, and transform this information into a marketable slogan. Here are some examples you can use for inspiration.

• “My strategy is your way out of the rat race. Copy it, and you will see ROI like you have never experienced before - I always trade manually with few aids so that I have full control over the process.”
• “My trading algos are highly optimised, and follow the ‘slow and steady’ approach. My strategy eliminates all stress from trading by providing the means to earn passive income with minimal risks.”
• “I am a ‘sniper’ trader specialising in short-term trades. With me, there is never a dull moment - some may not handle it, but if you can stick around, it will be unforgettable.”

It is important to remember that no value proposition is perfect. Louis’ product relies on his proven track record of successful trading strategies. However, as part of how low-risk approach, Louis may not open new trades for days, automatically disqualifying his strategies from appearing in the cTrader strategy list. This is not a limitation because Louis can still effectively share his strategy as an Invite link that leads to the strategy and at the same time gains referrals.

Mary, on the other hand, knows how to develop an effective cBot. Nonetheless, it takes a long time to create an algo strategy that is effective across a wide range of symbols - time that could otherwise be spent on trading or marketing.

Place: Where a Strategy is Shared¶

Unless your strategy can be easily accessed by prospective leads, your progress in gaining new investors may stagnate. The place where you share your strategy is just as important as its value proposition, and it has to logically flow from your definition of its unique product attributes.

As you can see from these examples, Mary and Louis follow different approaches when it comes to sharing their strategies.

Note that the Investor Access screen contains several metrics detailing how well you trade including your ROI, profit factor, the total percentage of profitable trades, etc.

The below examples illustrate how you can use the Investor Access link as profile information and post Invite links leading to your strategy on social media.

By using these partner tools, you can make sure that your unique value proposition is reinforced by effective mechanisms for boosting your authority as a strategy provider.

Promotion: What Is Said About a Strategy¶

Without dynamic promotion, even the best strategies will struggle to pick up investors. As shown below, cTrader offers several features for promoting oneself and one’s strategy directly from the platform.

A strategy description is the most obvious means of promotion, particularly if your strategy qualifies for inclusion in the cTrader strategy list. However, if you choose to share your strategy via Invite links only, its description is just as valuable for convincing leads that you are worth following.

By including key information and links to your social media and other online channels, you can build a solid personal brand and attract more investors to your trading strategies.

Price: How Much Your Leads Pay¶

Any selection of fees you are planning to charge for your strategy has to be consistent with your value proposition and promotional efforts. Note that price does not necessarily have to be material - it can also be measured in terms of investors’ time and/or effort.

Both example traders charge fees for their strategies. However, you may consider providing strategies for free, and this can bring you even higher long-term gains. First, potential investors will be more willing to click on free strategies, and you will win more referrals due to cTrader Invite. Second, free strategies with good performance can attract more funds, and the overall trading volume of your referral base will mount.

What Comes Next¶

You have now learned that gaining new live investors goes far beyond simply trading well. In fact, turning leads into strategy investors requires you to go social and take your marketing game to the next level. Now that you know how you can turn your strategy into a marketable product, you may consider partnering with your preferred broker (if you are not yet a partner).

cTrader's tools for partners we have reviewed in this article (i.e., cTrader Copy, cTrader Invite, Investor Access, etc.) enable partners to win more referrals, increase their volume of live trading, and increase the conversion of leads to active investors.